20 years ago today, New COKE was unleashed onto an unsuspecting public...
And the slogan, "The best just got better", went on to became famous last words in advertising.
Classic COKE was reintroduced on July 11, 1985.
Wow. 20 years already...
Tempus fugit.
3 comments:
Yesterday, I told one of my younger co-workers about the upcoming anniversary. His response was, "What's New Coke? Never heard of it!" That made me very sad.
Yes, one of those clever advertising campaigns that puts Coca Cola in the history books.
Mistakes were made. Not only did they introduce a mucky tasting new coke, but they killed the old coke formula that had achieved a pop culture icon status.
Some say it was a Machiavellian scheme designed to increase sales, but I remember the egg on the faces of the suits that thought up new coke...more like a full blown omelet.
I think it was just a stupid idea.
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