Tuesday, September 12, 2006
Snake Oil Bracelet
Q-Ray Buyers Misled
U.S. District Judge Morton Denlow ordered QT Inc. of Mount Prospect, Illinois, and its owner, Que Te Park, to refund more than 100,000 buyers of the bracelets -- priced up to $249.95 -- and forfeit profits of $22.6 million earned between 2000 and 2003.
According to Judge Denlow, the Q-Ray bracelet doesn't really quell pain.
This case illustrates the power of infomercials that run in the wee hours and pummel poor insomniacs with empty promises that are too good to be true.