The University of South Florida, my alma mater, decided the school needed a re-branding and the old logo had to go...
So they decided to commission a new logo...
The new logo didn't turn out well so they commissioned some improvements which didn't turn out well either. Can you spot the differences between the two designs?
‘We Still Hate It.’ USF Students And Alumni Respond To Final Logo Design
It was announced yesterday that the new and not improved logo has been killed.
USF Abandons Unpopular New Logo, Adopts 'Bull U' Design Used By Athletic Department
So at a cost of close to a million dollars, USF has reverted back to its old design: